L-R: Kevin Welman, MD of Fleishman-Hillard SA, with John Ehiguese, Group CEO, Mediacraft Associates, during the signing of the affiliation agreement between Mediacraft and Fleishman-Hillard in Johannesburg, South Africa
FleishmanHillard South Africa, the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content, has announced the expansion of the firm’s offering in Africa through a newly concluded affiliation agreement with Mediacraft Associates in Nigeria.
Mediacraft Associates is one of the leadingfull-service public relations firms in Nigeria, with a track record of working for high profile clients, and a culture of high ethical and professional standards. The official affiliation between the two companies is the outcome of a rigorous selection process that involved an exchange of visits by both agencies, and the joint execution of projects.
Commenting on the affiliation, Kevin Welman, Managing Director of FleishmanHillard South Africa said: “FleishmanHillard, as a global firm, has had a foothold in Africa for decades. We are proud of our long-standing culture of excellent client service and innovation in communications. We go where our clients need us. With the increasing market demand for public relations services in Nigeria from our current and potential clients, we have spent a considerable amount of time and resources to ensure that we find an affiliate in Nigeria that shares our values and dedication to global best practices. We look forward to a long and fruitful affiliation with Mediacraft as we aim to service our clients even better”.
The affiliation provides FleishmanHillard and its clients with a gateway to the opportunities in the huge Nigerian market, which has seen robust growth over the past decade and is currently rated as the biggest economy in Africa, with a GDP of over $500 billion.
In his response, John Ehiguese, CEO of Mediacraft, said:“The Mediacraft team and I are very excited at the signing of this affiliation agreement with FleishmanHillard. We appreciate the pedigree and track record of FleishmanHillard globally, and particularly in South Africa, and are proud to be associated with this enviable organization in such a practical way.”
The partnership will include training and capacity building from FleishmanHillard for the Mediacraft team and exposure to the former’s global network of communications consultants and experts. The two companies will also focus on new business opportunities.